Who we are

Happy Vanilla Crochet is a belief about handcrafted elegance and ethical empowerment. 

Founded by Yina, a passionate crocheter, we specialize in unique, timeless crochet art and craft.

At Happy Vanilla Crochet, we're on a journey to become the go-to destination for those seeking more than just products – we offer emotional value woven into every stitch. Our mission is to create a space where people can find happiness, love, caring, calmness, and a range of positive emotions through our handcrafted crochet art.

We believe in the power of artisanal craftsmanship to touch hearts and enrich lives. Each piece we offer is more than just an item; it's a vessel of joy, a token of tranquility, or a spark of inspiration. We strive to infuse every creation with the warmth and care that only handmade items can provide.

Equally important to our mission is our commitment to social responsibility and sustainability. We empower female artisans in less affluent areas by providing fair wages and flexible work arrangements. This approach not only ensures the quality and uniqueness of our products but also contributes to the economic well-being of communities around the world.

Each Happy Vanilla piece is not just an item of beauty but a step towards a better life for our crafters, blending artistic excellence with a commitment to sustainability and community support.

Join us in celebrating the intricate art of crochet and making a difference, one stitch at a time.

 

How we started

Our journey began in the simplest yet most profound way—a passion for crocheting. 

The Spark of Creation: Yina's Passion for Crochet

It all started with Yina, whose hands were rarely seen without a crochet hook and yarn. Crocheting was not just a pastime for her; it was a form of expression, a way to channel her creativity and love for intricate design.

Hour after hour, Yina would be immersed in her craft, creating one piece after another. Gradually, her home began to resemble a gallery, adorned with exquisite crochet art.

Yina's work was not just about the finished product; it was a journey of patience, precision, and the joy of bringing something beautiful into existence. 

 

From Home to Markets: Sharing the Joy

As Yina's home overflowed with her creations, a thought sparked in her mind: why not share this joy with others?

The idea was simple yet profound. She started by setting up stalls at local artisan markets in Richmond and Chiswick, where her work quickly caught the eyes of admirers. The markets became her stage, and her crochet art, the stars of the show.

Visitors were not just captivated by the beauty of Yina's creations but also by the story and passion behind each piece. Her enthusiasm for crochet was infectious, and she found immense joy in sharing her skills and knowledge with fellow craft enthusiasts.

Yina's presence at these markets turned into more than just selling products; it became a means of connecting with a community that appreciated the art of crochet.

Yina in Duck Pond Market Ruislip Manor Farm

 

The Challenge of Success: Growing Demand

As Yina's fame grew in the local artisan circles, so did the demand for her creations. She was elated and overwhelmed at the same time. Keeping up with the demand, posed as a new challenge. Yina realized she couldn't do it all alone.

This challenge led to an opportunity. Yina began to reach out to fellow crochet enthusiasts, initially connecting with artisans in China. She saw this as a way to not only meet the growing demand but also support fellow crafters. It was a chance to create a network of artisans who shared the same passion and skill for crochet.

 

Expanding Horizons: Empowering Artisans Worldwide

Our growth was not just in sales but in its mission. Yina's vision expanded beyond just selling crochet art.

She saw the potential to empower craftswomen, particularly in less affluent parts of the world, like those in Africa and Asia. By sourcing from these artisans, we could offer more than just beautiful products; it could provide a platform for these craftswomen to earn a fair income and gain recognition for their talent.

This expansion is not just about business growth; it's about building a community that values and supports craftsmanship. It's about creating a network where artisans from different parts of the world can come together under the Happy Vanilla brand, united by their love for crochet and the shared goal of making a positive impact.

 

Our Commitment to Excellence

 

At Happy Vanilla Crochet, we pride ourselves on offering crochet collections that exemplify the pinnacle of craftsmanship and aesthetic beauty. Our commitment to quality is evident in every stitch, transforming each piece into a work of art that resonates with the soul.

Our dedicated sourcing team scours the globe for the most talented crochet artisans, carefully selecting only those whose work meets our exacting standards. This meticulous process leads us to collaborate with only 20% of potential artisans, ensuring that each Happy Vanilla creation represents the finest in crochet artistry.

We're equally committed to ethical practices, using only responsibly sourced materials in our crafts. This dedication not only guarantees superior quality but also aligns with our values of sustainability and responsible craftsmanship.

Innovation drives our continuous development of new, exciting patterns. We nurture in-house talent and collaborate with renowned creative masters, ensuring our collections remain at the forefront of crochet fashion and home decor.

Each Happy Vanilla piece is a masterpiece of crochet art, embodying skilled craftsmanship, ethical sourcing, and innovative design. When you choose our creations, you're embracing more than a product – you're selecting a testament to excellence in the art of crochet.

 

Our Bigger Dream: Spreading happiness, love, and caring

Our vision at Happy Vanilla Crochet extends far beyond the realm of commerce. We dream of a world where our crafts and arts serve as conduits for spreading happiness, love, and caring. We envision our creations finding homes across the globe, each piece carrying with it a story of empowerment and a message of joy.

We aspire to create a ripple effect of positivity. When you bring a Happy Vanilla piece into your life, you're not just acquiring a beautiful object – you're participating in a movement of compassion and creativity. Our bigger dream is to see this movement grow, touching more lives and inspiring more people to seek out and create moments of happiness in their daily lives.

We dream of a future where artisanal skills are valued and preserved, where traditional craftsmanship meets modern aesthetics, and where every purchase contributes to a more equitable and joyful world. Through our work, we aim to bridge cultures, support communities, and remind everyone of the power of handmade items to bring warmth and character to our surroundings.

At Happy Vanilla Crochet, we're not just crafting products; we're weaving a tapestry of positive change, one stitch at a time. Join us in this journey of spreading happiness, supporting artisans, and making the world a little more beautiful, one crochet piece at a time.

 

 

Join Our Journey

At Happy Vanilla, every crochet piece tells a story – a story of hope, resilience, and change. Our journey is not just about creating beautiful items; it's about crafting a better world, one stitch at a time. We invite you to be part of this journey, to be part of a movement that goes beyond commerce and crafts. Together, we can weave a future that's brighter, fairer, and more beautiful for everyone.