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Featured in Forbes: Are Crochet Toys The Post-Labubu Obsession?

Forbes article screenshot about crochet toys trend with handmade crochet plushies on display.

🚀 Thrilled to share that Happy Vanilla has been featured in Forbes!

Our story began as a quiet pandemic hobby… and has grown into a community-powered brand creating handmade crochet characters with heart.

The article explores:
• The rise of “kidult” collectibles
• Why handcrafted crochet is gaining cultural and fashion relevance
• How our rural maker community brings artistry + livelihood together

This recognition means a lot to us as we continue building a brand rooted in care, imagination, and meaningful craft.

Thank you to our customers, makers, partners, and supporters for believing in our journey. 💛

📖 Read the full Forbes story:
👉 Are Crochet Toys The Post-Labubu Obsession?


Onward — there’s so much more to create, together.

Featured stories

Forbes article screenshot about crochet toys trend with handmade crochet plushies on display.

Featured in Forbes: Are Crochet Toys The Post-Labubu Obsession?

Par Yina Wan

Happy Vanilla, the UK handmade crochet gift brand based in London, was featured in Forbes in an article exploring whether handmade crochet toys and collectibles are becoming the next big...

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